True to the spirit of sunny Southern California, where surf and stars blend in casual harmony, Planet blue has emerged as an authentic alternative to the fast-paced retail world of mass malls and faceless crowds.

In the summer of 1995, Planet Blue opened its first store in Malibu, California. That store aimed to reshape the typical shopping experience by creating a true lifestyle boutique that was simultaneously exciting and comfortable- a selection of cutting-edge fashion from around the world, presented in a relaxed and laid-back setting.

Since its inception, Planet Blue has served to inspire the fashionista in each of us- along the way it has cultivated a strong and loyal following from in-the-know locals, swank, well-traveled tourists, and high profile celebrity shoppers, alike.

Expanding its Southern California signature lifestyle from the beach to the city, Planet Blue opened new flagship store in Beverly Hills.

With current locations in Malibu, Santa Monica, Venice, Beverly Hills and Westlake, Planet Blue is generally recognized as one of the best-loved boutiques in Southern California.