Shashi

Yuvi Alpert and Danna Kobo, designers of the fine jewelry line Ruby Kobo, wanted to create a second collection that was more casual but still retained the quality of their high-end designs. Shashi jewelry was born. Alpert and Kobo were inspired by temple bracelets handed out during Hindu prayer ceremonies, religious strings embedded with glittering stones that symbolize friendship, love, and good luck. As a result, each Shashi design evokes emotion and sentimentality.