COLOR CRUSH:
RED

The Color of the Moment in
All Your Favorite Body Styles

MEMORIAL DAY SALE

Tons of new product up to 75% off!

SHOP SALE

BEACH TO
BONFIRE

Beachy Items to Keep You Comfy All Day Long

Shop NOW

NEW ARRIVALS

IN HOUSE BRAND

BLUE LIFE

The Blue Life brand has been sending good vibes since 1995 as Planet Blue’s flagship private label. Malibu-born, Blue Life is emblematic of the ultimate wild and free spirit. She wants to spend all day at the beach basking in sunshine and all night dancing in the moonlight. When any girl, anywhere, feels the wind in her hair, has a smile on her face, and her heart is beating a little bit faster then we want her wearing Blue Life.

Shop Designer

Behind the scenes

Malibu Born. We love getting our feet sandy and our skin salty.

Learn More About US

@shopplanetblue

Shop looks from Planet Blue girls.