SUIT UP FOR

SWIM SEASON

Sexy Swimsuits You Need

BEACH TO
BONFIRE

Beachy Items to Keep You Comfy All Day Long

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NEW ARRIVALS

IN HOUSE BRAND

BLUE LIFE

The Blue Life brand has been sending good vibes since 1995 as Planet Blue’s flagship private label. Malibu-born, Blue Life is emblematic of the ultimate wild and free spirit. She wants to spend all day at the beach basking in sunshine and all night dancing in the moonlight. When any girl, anywhere, feels the wind in her hair, has a smile on her face, and her heart is beating a little bit faster we want her wearing Blue Life.

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Behind the scenes

Malibu Born. We love getting our feet sandy and our skin salty.

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@shopplanetblue

Shop looks from Planet Blue girls.