WATCH OUT FOR

THAT
NEW NEW

All New Arrivals from Spell &
The Gypsy Collective, Sage the Label,
Stillwater, and more!

BEACH TO
BONFIRE

Beachy Items to Keep You Comfy All Day Long

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NEW ARRIVALS

LIVING THE

BLUE LIFE

The Blue Life brand has been sending good vibes since 1995 as Planet Blue’s flagship private label. Malibu-born, Blue Life is emblematic of the ultimate wild and free spirit. She wants to spend all day at the beach basking in sunshine and all night dancing in the moonlight. When any girl, anywhere, feels the wind in her hair, has a smile on her face, and her heart is beating a little bit faster we want her wearing Blue Life.

Shop Designer

Behind the scenes

Malibu Born. We love getting our feet sandy and our skin salty.

Learn More About US

@shopplanetblue

Shop looks from Planet Blue girls.