Blue Life

We're so ready for that warm weather wardrobe. Checkout Blue Life's newest styles perfect for gardening, brunch, and more!

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The Blue Life brand has been sending good vibes since 1995 as Planet Blue’s flagship private label. Malibu-born, Blue Life is emblematic of the ultimate wild and free spirit. She wants to spend all day at the beach basking in sunshine and all night dancing in the moonlight. When any girl, anywhere, feels the wind in her hair, has a smile on her face, and her heart is beating a little bit faster we want her wearing Blue Life.

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Shop looks from Planet Blue girls.


Behind the scenes

Malibu Born. We love getting our feet sandy and our skin salty.

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